Zubie Partners with Independent Car Rental Association – Rental Operations

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Through this partnership, CIFAR members can access Zubie’s telematics technology.

Photo: Zubie


Connected vehicle and telematics provider Zubie has announced a partnership with the Independent Car Rental Association (ICRA), a non-profit trade association for independent car rental platforms.

The partnership will provide independent car rental hosts with resources to help improve their business and customer service, according to a press release from Zubie. ICRA is looking for ways to provide independent car rental companies with the same technology and opportunities that large car rental companies have access to.

By partnering with Zubie, CIFAR can offer telematics technology to its members independent of the rental company. For example, members can use GPS to track their vehicles and access fuel and odometer readings reported by vehicles, receive important maintenance updates, and manage their inventory and usage.


ICRA's goal is to raise awareness through promotion and a more positive image for those who rent vehicles

ICRA’s goal is to create awareness through promotion and a more positive image for those who rent “independent” vehicles through one or more independent car rental platforms.

Logo: ICRA


“At Zubie, we recognize that sourcing and maintaining vehicles can be challenging for operators, let alone independent car rental hosts,” said Mark Novak, Chief Revenue Officer of Zubie. “The Zubie platform can do all of this and more, giving operators more bandwidth to focus on other parts of their business.”

“Because CIFAR is a member-based organization, we need to bring the best solutions and great technology to our members,” said Trent Gifford, CEO of CIFAR. “With this partnership, our CIFAR members will not only have great tracking solutions through Zubie, but the integration of Zubie’s data and technology into our Appzoola website and fleet management solution will provide members , and to this industry, something they never had at their disposal. before. Imagine your website not just being one of your e-commerce tools for renting your vehicles, but Zubie’s real-time data in the system allowing you to better manage your fleet while controlling costs and establishing efficient maintenance schedules for each vehicle. Zubie’s real-time data allows us to do this for our members. »


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